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My favourite business development program is the Small Business Growth Club by Scott Hallman which delivers fantastic business building information for a real bargain price.
The Small Business Growth Club is the one program I would most like to call my own and it is the one that I would be most proud of creating but there is a problem.
The price is going up on October 6th 2008, in some cases by 900% but you have this small window to secure your membership at the original prices.
You can read the full story at Small Business Growth Club on my main blog http://businesscoaching.typepad.com/the_business_coaching_blo/2008/10/small-business-growth-club.html
or go straight to the Small Business Growth Club at http://www.smallbusinessgrowthclub.co.uk
Rich Schefren is a very successful and famous Internet marketing business coach and he has helped many of the top Internet marketers to become much more successful.
This week he has released a 60 page free report which I believe is an important read for the entire small business community.
It is called The Uncertainty Syndrome and deals with the essential topic of constraints management.
Rich Schefren believes that it is your constraints that are holding you back.
You have the potential for success already within you but your progress is blocked.
It is an interesting ideas isn’t it and he argues that you are much better advised to focus on relieving your constraints than trying to increase your potential.
Rich Schefren writes from an Internet marketing perspective and the examples are based around the Internet but there is little that is excessively technical. The Uncertainty Syndrome is relevant to you if you own a small business and you don’t believe your performance is matching your potential.
For more details see my Uncertainty Syndrome review on my main Business Coaching blog or go straight to Rich Schefren’s website and download it there. You do have to sign up and “tell a friend” is promoted strongly with bonuses but you can still get this excellent report which will explain constraint management in more detail and give you tips on how to identify and resolve your constarints.
If you have worked hard to get your website or blog ranked high in Google and you have a nice secure ranking on page one, you need to heed this warning.
Word famous Internet Marketing training firm StomperNet are about to release a fully upgraded version of their Stomping The Search Engines training program which put what is now the world’s largest Internet training company on the map.
Cunningly titled “Stomping The Search Engines 2“, this video training program spills the beans in simple, clear, actionable steps on how to stomp the search engines and get on page one of Google, Yahoo, MSN etc.
Stomping the Search Engines is released on September 3rd 2008.
How Do I Know It’s Any Good?
I am one of 300 plus Internet marketing experts (don’t laugh, I was flattered) who have been sent review copies more than a week before the launch so I have been able to watch and learn from the video training.
I thought I was pretty good at this search engine optimisation business.
Number 1 in Google.co.uk for business coach, number 2 for business coaching, number 1 in Google.com for business coaching blog.
But I have learnt a lot and I am still working through the program.
This is exactly the type of information I wish that I’d know when I started Internet marketing.
Yes But It Will Cost A Lot - Or Will It?
This is what co-founder Andy Jenkins has to say on the StomperBlog
“”I mentioned yesterday that STSE2 was developed to be a $497 retail product. Some people thought that was a GREAT price. Some people expressed that they STILL wouldn’t be able to afford it.
Before you exclude yourself out on pricing, just stick with us. I will stick by my promise to make this a “Can’t Say No” offer that will be affordable for EVERYONE. And I mean EVERYONE.”
I can’t say any more.
Perhaps Your Competitors Won’t Get To Hear About Stomping The Search Engines
You can hope that but remember review copies of Stomping the Search Engines have gone out to over 300 of the world’s leading Internet marketers.
This is not going to be a quiet launch that slips by unnoticed.
The whisper campaign has already turned into a shout because the review copies of Stomping the Search Engines mean that people like me, who like to see exactly what it is before they can give recommendations will be confidently promoting the program to their lists and on their blogs.
Your Competitors Won’t Buy Stomping The Search Engines
Absolutely right.
Some will ignore the emails.
Some will read the emails but dismiss it as typical Internet marketing hype.
Some won’t be bothered as they don’t understand the importance of a high search engine ranking and the credibility it brings.
Some will forget.
But many will leap in and buy. Andy Jenkins has already told us that the offer will be irresistible.
Your Competitors Won’t Watch Stomping The Search Engines
Possibly this could save your rankings position.
It’s well know that many business information products are started but not finished because the next big thing comes along.
Your Competitors Won’t Take Effective Action
Absolutely right.
There is this big jump required from idea to knowledge to action.
Watching the videos and intellectually understanding is one thing but some won’t have the time to implement Stomping The Search Engines.
A few won’t understand although StomperNet have made it very clear and straightforward but always there are some things that some find easy, some find difficult and others just don’t get at all.
Then you’ll have a few who will try it for a couple of days but have the commitment of a guinea pig and won’t persevere.
But How Many Competitors Does That Leave You With Who Will Buy Stomping The Search Engines, Implement It Effectively And Then Rise Up The Search Engine Rankings?
Perhaps you’ve done a mental calculation as people drop out.
If it’s a big number left who are likely to get Stomping The Search Engines and change the landscape of Internet Marketing in your niche, then you may have a problem.
Alternatively, if you think only a small number may buy Stomping The Search Engines and you don’t dominate the Google rankings in your niche, then you have an opportunity.
All you have to do is buy Stomping The Search Engines and implement it. That sounds simple doesn’t it?
The final option is that you already dominate your niche and you don’t believe too many of your competitors will wade in and buy and implement Stomping the Search Engines.
Let’s hope that you are right. Otherwise the next few months could be difficult if you rely on the Internet for a large proportion of your sales or leads.
My Position
I am worried that my competitors will get it but I already have my review copy and I have already taken some actions to improve my rankings.
I like Rich Schefren and I spend a lot of money with him.
Rich is preparing for the launch of a new blockbusting report and the publicity blurb says:
“Rich Schefren is about to release a new report that covers the rules you thought were true have changed and you need to learn what they are in order to stay ahead of the curve.”
If you want content, that’s not a problem either as there is a five minute video of Rich on stage together with audios of recent interviews with Robert Cialdini on influence and persuasion and David Meerman Scott on the new rules of marketing and PR.
Even if you’ve got no intention of dipping your hand into your wallet or flashing your credit card, Rich Schefren’s launches are always interesting in my experience and packed with value for your time so to cut out the time delays between Rich and his company Strategic Profits releasing material, me getting to know about it and taking action, why don’t you pop over to the Strategic Profits blog and add yourself to the RSS feed.
Rich Schefren, founder and CEO of the leading Internet business coaching firm Strategic Profits has bundled together his free early content and locked it all away in the Profit Vault.
But you can have the key to the Profit Vault for free
In return you receive the first three of his blockbusting reports which took the lid of the problems with the Internet marketing business:
The Internet Business Manifesto free PDF
The Missing Chapter free PDF
The Final Chapter free PDF
The Internet Business Manifesto examined the problems caused by people who chase opportunities, first here, then there rather than creating a strategic long term vision and deciding where they want to go.
The Missing Chapter looks at the importance of playing to your strengths and the difficulties caused when you allow your weaknesses to hold back your business.
The Final Chapter looks at the causes of business problems and what can be done about them once the cause has been diagnosed. I think this is his best report yet.
The Profit Vault also includes three free videos:
Start to Freedom - 30 minutes
Gaining Momentum - 45 minutes
Profit Prescription - 45 minutes
If you want to learn from one of the leading business thinkers who is setting the agenda for today’s Internet businesses, then the Profit Vault is a great place to start.
I promise that you will learn a lot from these free reports and videos and they may even make you look at your business in a totally new way.
Take a step into the Profit Vault and gain access to Rich Schefren’s free PDFs and videos.
“Startup Guide to Guerrilla Marketing” is very easy to read, action focused book from Jay and Jeannie Levinson.
If you are not familiar with Guerrilla Marketing but you are attracted by the idea of high impact, low cost marketing techniques, strategies, tactics and ideas then the “Startup Guide to Guerrilla Marketing” is a very good place to begin.
The book does cover a large proportion of similar ground to the 2007 revised main book “Guerrilla Marketing Fourth Edition” by Jay Conrad Levinson but the presentation is easier on the eye and the mind. It also makes it easier for you to take action on what you have learnt.
I loved the main “Guerrilla Marketing” book but the printing is dense and there is little white space. The big advantage that “Guerrilla Marketing” has over the “Startup Guide to Guerrilla Marketing” is the emphasis on the 200 Guerrilla Marketing Weapons which are just listed in this latest book.
Nitro Marketing have announced the launch of a new training product to improve the profitability of your websites and Internet marketing called Nitro Quattro.
I loved the Nitro Blueprint System and have just invested in their Extreme Marketing Makeover program although it hasn’t been delivered yet.
So far in this launch process, Nitro have delivered free quality information that will make you think about the way that you will in upsells and extensions into your online marketing, especially in the video you have to sign up for. Highly recommended.
See Nitro Quattro - after you have signed up you can watch the first video or download an mp3 file or transcript
For more of my own thoughts and back on Nitro Marketing see Nitro Quattro on my main Business Coaching blog.
I want to bring you a wider view of the business coaching profession than just my own thoughts so I will be featuring links to articles from other business coaches.
The Case For Multiple Personality Disorder In Business
How to deal with the conflicting demands on your time and attention - see article
Roland Hanekroot, New Perspectives Business Coaching
Comfort Zone Busting, Something You Must Do If You Want to Grow and Succeed
Top author, leading marketing and Internet legend has recently released his new book “Integration Marketing” as a free downloadable PDF nearly a year before the book is due to be published.
According to Mark Joyner, integration marketing comes in two forms:
Internal integration marketing which involves inserting a marketing message into a transaction or traffic scheme to create interest in an up-sell 9a more expensive version of what the customer wants to buy) or a cross-sell (a related product which improves or extends the use of the item).
External integration marketing is working with joint venture partners where you insert marketing messages for them or vice versa.
The idea is that you win by selling more so that you make more profit from the customer and, most importantly, the customer wins by buying a more effective and beneficial solution.
For a longer review of Mark Joyner’s new book, you can see my Business Books Blog - Integration Marketing.
This is an important book and I encourage you to download your free copy while it is still available.
Mark Joyner practices what he preaches and you will be met with a number of offers as Mark Joyner explains in videos what is happening. It is part of your training in Integration Marketing.
The book is short and tells you what to do and you may be able to work out the how for yourself. However the upsell introduces the Integration Marketing Starter Kit with a one time 50% discount offer.
When Mark Joyner says it is a one time offer, he means it. I bought into it and the goldmine is the proven templates of integration offers, based on Mark Joyner’s own commercial success.
I have just finished reading “Book Yourself Solid: The Fastest, Easiest and Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling” by Michael Port.
Michael Port specialises in helping service professionals (accountants, business coaches and consultants, chiropractors, realtors/estate agents…) to market themselves more effectively so that they are booked solid.
Let Me Make This Simple For You
Let’s skip the blah, blah, blah and cut to the chase.
1. If you are thinking about venturing out on your own as a professional service provider, buy Book Yourself Solid. It will tell you what you need to know about marketing to become successful.
2. If you are providing professional services to a small number of clients but there are more hours available in a week than you currently work, buy this book. It will give you new ideas to find new clients.
3. If you already a successful service provider working all the hours you want, buy Book Yourself Solid. It will help you to develop more status so that your fee rates can be increased and help you to find ways to break out of the “fees for time” syndrome which can restrict your income.
What Makes A Great Book?
When I read and review a business book I look for three key things:
1. The book is well written. Check.
2. The book introduces me to new ideas or gives me a new way of looking at currently known techniques. The book must increase my knowledge or if it is an introductory book, it must explain the ideas clearly. Check.
3. The book must move me from theory into action. It is only by applying knowledge through action that your results improve. Check.
So that’s three big ticks/checks for Book Yourself Solid.
