Email Marketing Campaign | Tips of a Pro Email Marketing Campaign Planner

Posted on August 23, 2008
Filed Under copywriting, email marketing |

Email Marketing Campaigns are just about my favorite tool in direct marketing.

I’ve just created a new knol page for Email Marketing Campaign planning and the considerations that any marketing manager or copywriter should make when preparing an email marketing campaign.  Check it out.

Here’s tip number 1 I share on that knol page.

Tip Number 1:  Don’t think of it as ‘creative’, think of it as ‘connecting’.

Your task is to create a ‘market to message match’.  I.e.  A suitable message that matches the thoughts and needs of the target audience.  As such, it doesn’t have to be colourful, pretty, curiosity building, loud, big, branded, or any other such thing.

What it needs to be is suitable to the target market.

My 610% win at the agency was done with plain text looking long-copy and only a single picture near the bottom of the email.   (See my copy on my Email Marketing page).

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