Marketing Coach

The postman has just dropped off my copy of the new Guerrilla Marketing book “Guerrilla Marketing On The Front Lines: 35 World-Class Strategies To Send Your Profits Soaring” by Jay Conrad Levinson and Mitch Meyerson.

What Makes This Different To All The Other Guerrilla Marketing Books?

Jay Conrad Levinson didn’t write it.

Only the six page introduction it written by Jay Levinson as he explains how Guerrilla Marketing was born, to help people with big dreams and tiny budgets.

But Jay Levinson has certainly inspired the people who did write the individual chapters in the book. It includes a plug for the Guerrilla Marketing Association as comprehensive collection of resources to help small businesses marketing much more effectively. If you are not a member, I recommend that you take advantage of the free thirty day trial. It is packed with great materials.

Guerrilla Marketing Coaching: Taking It To The Streets by Mitch Meyerson

Mitch is the creator of the Guerrilla Marketing Coach Certification Program which was certainly one of the best decisions I’ve made when I took the program in late 2007. Mitch is also a successful author and creator of other development programs.

This chapter includes the Guerrilla Marketing Competences Assessment which I have my clients take during my Guerrilla Marketing Coaching. The simple task of taking the assessment makes you aware of just how much you are not doing and very effectively creates the mindset to put more focus in your marketing.

Guerrilla Intention: Dream It. Declare It. Achieve It. by David Wood

David is a leading life coach and explains that Intention is a cornerstone of Guerrilla Marketing. Deciding what you want, identifying how you can make it happen and then taking the actions necessary to accomplish the goal.

Guerrillas Taking Action: Managing Your Actions to Make the Most of Your Marketing Time by Alex Mandossian

Alex Mandossian has developed into one of the leading direct marketers, originally as a Guerrilla Marketing Trainer and certified Guerrilla Marketing Coach, then as the leading expert in postcard marketing and now the authority in electronic marketing media.

While Guerrilla Marketing says that you can replace the need for a big marketing budget by spending time, energy, imagination and knowledge instead, time is always at a premium.

You never get back time so you have to learn to spend it wisely and this chapter gives you seven action steps. It’s also made me think about my offer of a free marketing consultation.

Guerrillas Don’t Need Silver Bullets: Simplicity and Consistency will turn Prospects into Profit by C.J. Hayden

The author of the book “Get Clients Now”, C.J. Hayden explains that two more core Guerrilla concepts consistency and simplicity which lever the importance of focus. It’s much better to do three things well than ten things badly and you define these in your Guerrilla Marketing Plan.

One niggle on the consistency point about Guerrilla Marketing. The principle is that consistency creates confidence which is the number one reason why people buy.

Guerrilla Marketing is the best selling series of marketing books in the world and I accept that probably every minute of every day, somewhere in the world, the numbers notches up by another one. But for some time we have had some GM pages saying 14 million and some saying 15 million. This book on the front cover says that Jay Levinson as over 14 million books sold while on the back it says more than 20 million. Confused? I am.

Knowledge and Focus: Guerrillas Don’t Leave Home Without Them by Mary Eule Scarborough

Mary has recently co-authored another book with Jay Conrad Levinson and Mitch Meyerson, “Guerrilla Marketing On The Internet”.

I mentioned before the importance of focus, this chapter picks up on the importance of customer focus with a few stories from her life.

Conclusion - Guerrilla Marketing On The Front Lines 

Plenty more chapters to go but I will keep updating.

It’s inevitable with a book like this that the different writing styles and approaches will break up the flow and perhaps not fit together as an integrated whole but each chapter stands alone on its own rather than you relying on remembering what you read five chapters ago.