Over on my main Business Coaching blog I reviewed a Guerrilla Marketing Association interview with Bob Burg - Endless Referrals Bob Burg.
Disappointing interview which didn’t live up to the title but I was left with the impression that Bob Burg is definitely worth getting to know better through his books.
Endless Referrals has been added to my wish list.
Generating referrals from both happy customers and marketing partners / associates is such an important topic and as belts tighten it is becoming even more important to make sure that the marketing you do provides value for money.
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