Yahoo Search Marketing is pay-per-click advertising and if you’re not familiar with this type of online advertising, then these are the ads that appear on search pages up top and on the right when someone searches for specific keywords.
You choose how much you will pay when someone clicks on your ad for each particular keyword phrase, and you only pay when someone clicks on your ad and visits your site.
Targeting visitors can be easy with Yahoo Search Marketing. You simply choose the keywords you wish to target after extensive keyword research , and Yahoo will send your ads only to people in your area.
With Yahoo Search Marketing you focus with a laser-like precision on targeted people who are good prospects for your business—and you only pay if they click on your ads.
Advertising costs can eat you up pretty quickly if your advertising is off-track. With traditional advertising, it can be very difficult and costly to get in front of the right people at the right time, but with Yahoo Search Marketing, this is both easy and affordable.
Because you choose the keyword phrases to advertise on, and the maximum amount you will pay for each click, you control your budget and know exactly how much you’ll spend on Yahoo Search Marketing. And again, because you’re advertising to people who are already looking for what you offer, your results will be far superior to traditional advertising.
The Internet has changed the way people buy, and Yahoo Search Marketing lets you reach people where and when they’re ready to buy. You no longer have to send out a “shotgun” ad through traditional media and hope the right people see your ad and come to your Yahoo Store. Now you can put your web site where people are looking—on the search results pages of Yahoo.
When you begin advertising on Yahoo Search Marketing, you may want to test different ads to see which one brings more clicks, and sales, and to make different offers to different customers. You can test your ads and run different ad groups for different keywords with Yahoo Search Marketing, quickly and easily.